Word: bolio
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Dates: during 2000-2009
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...apparel and swimsuit displays. One of ScentAir's most popular aromas, freshly baked chocolate-chip cookies, has been adopted widely by sellers of model houses and real estate agents in North Carolina to make prospective buyers feel at home the instant they walk in. Upscale ice cream chain Emack & Bolio's recently adopted a waffle-cone smell to attract patrons to the scoop shop within the Orlando, Fla., Hard Rock Hotel, where sales had been flagging. The effect? Ice cream sales shot up more than a third. To stave off olfactory fatigue--customers typically stop noticing a smell after...