Word: bollywood
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Cricket is many things to South Asia. For India and Pakistan it is continuation of war by other means. Whenever England tours, it is a chance to right colonial-era wrongs. Like Bollywood, cricket is a glue that binds, acting as a shared cultural code that overrides differences of language, nationality and culture...
...Mumbai has always been the heartbeat of India. An attack on that city is an assault not just on a financial capital but on a national cultural identity seen through the prism of Bollywood movies and on a pluralistic ideal embodied in its diverse masses. Pakistan has no such geographic center. Its cities are defined by their ethnic makeup and their provincial politics. So an attack on one location rarely resonates beyond regional boundaries. But an attack on cricket is a body blow that will not so easily be shrugged off. Imran Khan, the Pakistani cricket star turned politician, scoffed...
Further, when viewers watch shows with a strong narrative plot, like 24, Lost, and ad-free HBO dramas such as Big Love and The Sopranos, commercials could dampen the experience. To test this, the researchers showed viewers two different Bollywood musicals. One featured a fast-paced dance sequence in which two male Indian actors pursued the lead female actress (high stimulus, strong plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael...
...accolades will help mainstream good Indian cinema. "By recognizing Indian talent, I hope people in the west will realize there's more to Indian cinema than just song and dance," says Priya Khanna, a general manager with Pepsico, "I hope good Indian cinema will be able to break the Bollywood stereotype and reach audiences within India and abroad...
...film critic Vinayak Chakraborty says that is highly unlikely; Bollywood's vocabulary, he says, is entirely different than western cinema's. "The Oscars are unlikely to change anything for Bollywood. The Oscars have their own cinematic idiom that tells stories in a particular way. It's different from the Indian idiom which is larger than life and melodramatic." Film director Deol adds, "At the end of the day, [India's] big studios and big filmmakers know their market well, they know where the revenues lie. They will continue to make films for India and for the NRI [non-resident Indian...