Word: bollywood
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...This kind of character - the village boy who succeeds against all odds - is a staple of Bollywood, India's film industry, the largest in the world. But Khan turns it into something more. In his hands, the true story of Paan Singh Tomar, a track-and-field champion turned mountain bandit, becomes a parable about the frustrated poor. Khan says the film, written and directed by Tigmanshu Dhulia, an old friend from drama school, appealed to him because it follows the hero once he has been forgotten. "It talks about our system," he says. "It's a sign...
...film has to sell 12 million tickets in India, compared to 2.5 million tickets in the U.S. "Our success was a combination of great content across genres, depth of distribution and aggressive marketing," says Vijay Singh, chief executive officer of Fox Star. (See pictures about the business of Bollywood...
...office revenues are expected to grow from their $2.5 billion today to over $4 billion in 2012, according to a 2009 entertainment-industry report by the Federation of Indian Chambers of Commerce and Industry and the accounting and consulting firm KPMG. In the past, American studios operating from the Bollywood capital of Mumbai were limited by relatively few outlets; in 2005, there were only 13,000 single-screen cinemas in a country with 1.2 billion people. But India's real estate boom and 9% economic growth rate (it has now backed down to 7%) helped usher in a herd...
...Nevertheless, Western studios' ongoing efforts to make successful Indian films in Bollywood have yet to bear fruit. Sony's $9 million love story Saawariya fell off the radar after a short run in late 2007. Last January, analysts dismissed Warner's $9 million kung-fu comedy Chandni Chowk to China as Bollywood's most expensive flop ever, and the 2008 Disney animation flick Roadside Romeo, co-produced with a major Indian studio, only mustered a three-week run. Despite their high production values, all three films were short on content, say analysts...
...making two live-action films. Fox Star CEO Singh says he hopes to start making up to five Indian films a year. He is betting on the studio's first Indian co-production My Name Is Khan, to be released globally next month. It has all the right ingredients: Bollywood screen royalty, a hit director and the requisite hype. And if it clicks, it could be the script for the ultimate Hollywood-Bollywood love story...