Word: bollywood
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...TIME's movie critics Richard Corliss and Richard Schickel. Not surprisingly, reactions to their choices ranged from happy appreciation to utter dismay. Rohan Shah of Jersey City, New Jersey, said, "What a great list, with a truly global outlook! I was pleasantly surprised to see the inclusion of Bollywood movies, like Satyajit Ray's Apu trilogy." Sean Williams, of Los Angeles, wrote, "I have 1,000 favorite films, so I know how hard it is to choose only 100, and you can't please everyone. Still, I would have listed the Marx Brothers' Duck Soup. THANKS FOR INCLUDING BRIDE...
...graphic artist in Chicago. "We have this theory that between Indians, it's more like two degrees of separation rather than the usual six." So firms show up at desi events and subtly introduce the message: We're a part of your community too. Wells Fargo sponsored a Bollywood concert in Cupertino, Calif., in June, setting up a table in the lobby and dispensing brochures touting its new money-transfer service to India, an initiative aimed at stealing business from Western Union. "It's not just about advertising," says Michelle Scales, director of the diverse growth segment at Wells Fargo...
...interview begins. Sean talks about being a kid and starting a band in England with his cousin, recording their first demo tape in his bedroom and being swooned over. He also talks about listening to bhangra music, choosing singing over medicine as a career and picking a Bollywood actress to star in his latest music video. The interview wraps, but the star, who was raised in Britain by India-born parents, stays seated to shoot a few promotional clips. "This is your boy Jay Sean," he says, "and you're watching MTV Desi...
...interest? It's not just America's growing appetite for South Asian culture--movies like Bend It Like Beckham and stars like Bollywood actress and model Aishwarya Rai. The marketing thrust started with the 2000 Census, which revealed that during the 1990s the number of Indians in the U.S. more than doubled--making them the fastest-growing Asian minority. There are some 2.5 million desis in the U.S., and the vast majority are Indian. That may not seem terribly significant compared with, say, 40 million Hispanics, but consider how premium a customer a South Asian is: Indians alone commanded...
...York Life, GM, Western Union, AT&T and the New York Times. Just consider that Sean, in typical eyebrow-raising rock-star fashion, picked actress Bipasha Basu for his music video in part because she was racy enough to have had an onscreen kiss--a rarity for a Bollywood star. The mores of bare-it-all Hollywood could not be further away...