Word: bollywood
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...Broadway Theater, sings and dances to a vigorous bhangra and, feeling his rock-star-in-the-making oats, shouts, "Are ya with me, Bombay? ... Are ya with me, New York?" This scene from the new musical Bombay Dreams poses the cultural question of the moment. South Asian pop--Bollywood movies, Indian music and dance, the whole vibrant masala of subcontinental culture--not only enthralls a billion Indians at home but also spans half the world, from Africa and the Middle East to Eastern Europe and the Indian diaspora in Britain and the U.S. Now Indi-pop is close...
Then there's Bollywood--Hollywood in Bombay and, by extension, all the country's dozen separate film industries--producing the Indian musicals that nearly everyone in America has heard of and practically no one in America has seen. Bollywood films provide the primary entertainment for half the globe; the top films earn millions more in U.S. theaters catering to Desi audiences. But Bollywood has not dented the mass, or even the class, movie public. The Oscar-nominated Lagaan took in 10 times as much in the Desi houses as it did when Sony Pictures Classics gave it a general release...
...composer. Still, anyone with half an ear will hear the most vibrant, varied new score in ages. Audiences will walk out of Bombay Dreams humming Rahman's songs and singing his praises. If music is the crucial part of a musical, then Rahman's genius will ensure that Bollywood conquers Broadway...
...science when she dies). "She deserves to be pampered with roses, smothered with caresses; iridescent as the moon, she is life, body, soul and, yes, heart," reads one paean from a fan. For billions more, from Kabul to Kuala Lumpur, "Ash" is the most recognized female face in Bollywood, as the Indian film industry (the world's largest) is widely known. Now she is about to make a breakthrough in the West. This spring the 30-year-old former Miss World will return to Cannes as the new face of L'Oreal and then tour Britain, the U.S. and Canada...
...finds her arrival in Hollywood a little hard to believe. "For a long time I was skeptical," she says. "But now I'm realizing it might be for real." Her hope, she says, is to lead an Indian invasion, to "catalyze" Bollywood's crossover to the West and "open the doors for everybody else." But with aspiration comes fear too. "I'm stepping out of my comfort zone," she says, "leaving all that adulation to be a newcomer again." Somehow, we suspect, the adulation will follow her. --By Alex Perry