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John Pepper, the CEO of Boloco—which has been in the Square since 1997, originally as The Wrap—likened the arrival of Chipotle to that of Real Taco about four and a half years ago. He said that now, just as it did before, Boloco will continue with the same business model that has succeeded so far—to the tune of 2.1 million burritos in the past 10 years...

Author: By Gabriel J. Daly, CRIMSON STAFF WRITER | Title: There’s a New Burrito on the Block | 9/25/2007 | See Source »

...Boloco is different in that we have a lot more options,” Pepper said. Boloco serves traditional Mexican burritos, as well as offerings more akin to its original name—like teriyaki or Caesar wraps, and smoothies...

Author: By Gabriel J. Daly, CRIMSON STAFF WRITER | Title: There’s a New Burrito on the Block | 9/25/2007 | See Source »

...regular day walking through Harvard Square, there are plenty of things to notice. You can peak into Harvard Yard and look at the historic John Harvard statue. You can also visit restaurants, such as Felipe’s and Boloco. If you want a few books, you can visit the COOP. There’s something else that you’re bound to find in this area as well: homeless people...

Author: By Lumumba Seegars | Title: Facing Our Neighbors | 4/27/2007 | See Source »

...you’re into healthier food you can check out Boloco (71 Mt. Auburn Street) for some tasty wraps, including my favorite: the chicken Caesar wrap. For a lighter meal, try the steak and cheese snack wraps. Boloco also offers a variety of smoothies to bring refreshment to those (few) warm months in Cambridge...

Author: By Claire M. Guehenno, CRIMSON STAFF WRITER | Title: The Many Tastes of The Square | 8/28/2006 | See Source »

Customers are pleased with the campaign, businesses said. Boloco manager Maria Carvalho said that some customers had been buying smoothies more frequently because of the campaign, and Henrietta’s has also noticed an increase in the popularity of their Strawberry Tea drink...

Author: By Vilsa E. Curto, CRIMSON STAFF WRITER | Title: Shops Raise Funds For Cancer Studies | 8/4/2006 | See Source »

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