Word: bolster
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...advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...
...admitted "terrible singer," says: "It's about the natural high you get from singing." So book way in advance, as 250 divas-by-night regularly swell the joint to capacity. If they don't have your tune, make sure to ask for the next visit: Lucky has had to bolster its five-song Neil Diamond stock to 15 since opening. And, yes, you should definitely count on a next time. tel: (44-20) 7439 3660; luckyvoice.co.uk
...just how centrally coordinated such actions are. In the case of Chen Guangcheng, for example, it is unclear whether his sentence was solely decided by local officials or sanctioned - even tacitly - by Beijing. Some speculate that China's President Hu Jintao is putting on a show of strength to bolster his relatively weak grip on the reins of power; the crackdown is seen as clearing the decks of potentially embarrassing dissenters before Beijing hosts the Olympic Games in the summer of 2008. The Chinese authorities are particularly sensitive to media coverage in periods leading up to major events like...
...divine victory" over the Jewish state--and the group's patrons, Iran and Syria. On the other are the U.S. and its Arab allies, like Saudi Arabia, Jordan and Egypt, who have been blindsided by the surge in Hizballah's prestige across the Islamic world and are trying to bolster Lebanon's democratically elected but chronically beleaguered government. Judging from the activity on the ground in Lebanon, where Hizballah has already handed out grants--ranging from $10,000 to $12,000--to some 15,000 homeless families, it's clear who is gaining. "They pre-empted us," says a Lebanese...
...believe an enhanced presence would cut the need for "teeth." Centcom has had a small contingent in the Horn of Africa state of Djibouti since 2002, and Centcom commander General John Abizaid told the Senate Armed Services Committee in March that the unit has helped "discredit extremist propaganda and bolster local desires and capabilities to defeat terrorists before they can become entrenched." How? By training local forces, digging wells and building schools--not to mention goodwill...