Word: bolstered
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...President free to disown him if he goes too far. Thus, while White House spokesmen were still scoffing at Sputnik I as a "silly bauble," Nixon publicly proclaimed the Russian satellite a serious, important challenge to U.S. technology. He works hard with Republican National Chairman Meade Alcorn to bolster the morale of Republican organizations across the country, privately wishes that Agriculture Secretary Ezra Taft Benson would resign to help the party in the farm states. Again, it was his awareness of the Administration's political shortcomings that last week moved Nixon out front on the tax issue...
...June I, he was dropping their account. Why? One big reason is that Harper obviously sees a chance to land more G.M. accounts if he does a good job on Buick. Furthermore, there were prospects that Buick would step up its spending in an all-out effort to bolster its badly skidding sales, hurt by Buick's stodgy styling. Buick, in third place only two years ago, is now in fifth, behind Plymouth and Oldsmobile. What Ragsdale apparently wanted was the same kind of eye-catching "Forward Look" campaign that McGann-Erickson had worked out for Chrysler. He could...
Last week Strauss tried to cool British resentment with an offer to advance Britain $280 million against future German armament buying. Britain could use the cash to bolster foreign currency reserves, but such a "loan" was hardly a substitute for the funds it needs to help support its 60,000-man Rhine army...
...bolster free-world defenses, the Administration last week urged Congress to rewrite the Atomic Energy (MacMahon) Act to give U.S. allies more atomic-weapons information, more nuclear material. But to many U.S. businessmen, a stronger atomic defense is only one side of the coin. They want some equally drastic changes in the U.S. atomic-energy program to develop commercial power for use throughout the power-hungry world. While AEChairman Lewis L. Strauss maintains that the commercial program is clipping right along, experts in Congress and industry disagree; they insist that commercial nuclear power must be sped up, or else...
20TH CENTURY-FOX, Hollywood's second biggest moviemaker, will soon go into record business, put its stable of stars (Pat Boone, Elvis Presley, et al.) on its own records to bolster sagging film sales...