Word: bom
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Dates: during 1950-1959
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...world premiere of a 20-minute musical monologue by Atonalist Ernst Krenek, based on Poet Robinson Jeffers' version of the old Greek masterpiece-and one more sample of the broad and busy range of roles that falls to the Metropolitan's Soprano Thebom (pronounced Thee-bom) these days...
...Push. By now, few bookmen would deny that the Book-of-the-Month Club, the Literary Guild and some 50 other clubs have stimulated book reading and book buying. Privately, most booksellers admit that the clubs have often helped their business over the past 25 years (BoM started in 1926, the Guild in 1927). A glance at almost any list of bookstore bestsellers shows that most of them got under way to the accompaniment of book-club ballyhoo and the word-of-mouth created by a book-club choice. And it is a pretty good bet that such nonfiction bestsellers...
Matter of Taste. Though club membership is now well below the alltime highs of 1946 (BoM down from nearly 1,000,000 to 550,000, the Guild from 1,250,000 to around 700,000), the big clubs are still the richest plums in the book business. B-o-M sent out more than 7,000,000 books last year, showed a net profit (after taxes) of nearly $1,250,000. The Literary Guild, the Dollar Book Club and a group of other clubs, all owned by Doubleday, do so well that Doubleday can afford to shrug off the charge...
...about the nature of his business: "We're not missionaries, we're merchandisers." So good are the clubs at merchandising that each successful one has developed its own brand and customers, seldom seriously overlaps any other. By far the best merchandise over the years has come from BoM...
Chanteuse Marjane, 30, could hardly be more pleased with her U.S. debut. Bom in Boulogne and raised in Vienna, she wanted to be a lawyer-"I was such a talker!" Then "I thought I would be an actress. Actors and lawyers, they are the same in many ways." But when she started "to pay attention" to songs, "they captured me, and I think no more of this acting-I must sing...