Word: bon
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...gurus of the direct-mail copywriting trade are the Sonoma, Calif., team of Bill Jayme and Heikki Ratalahti. Over the past 20 years, they have used their wiles to help launch more than a score of publications, including Bon Appetit, Smithsonian and Mother Jones. Jayme and Ratalahti's marketing packages, which cost $30,000 to $50,000 each, share four characteristics: an irresistible envelope, a personalized typewritten letter, a brochure intended to give an as yet nonexistent product an aura of legitimacy, and a response card. Jayme and Ratalahti know that people do not read direct-mail pitches carefully...
...people working at Au Bon Pain witnessed the 10:20 p.m. shooting. No customers were present in the store at that time, Carney said...
...Boston resident was shot in the chest during an armed robbery at the Au Bon Pain in Kendall Square Wednesday night, police said...
Jeanne Hood, director of operations for Au Bon Pain, said MIT students represent a large portion of the Kendall store's customers. Hood said she did not think the shooting would hurt the store's business...
...would be hard for someone who started college in 1969 to be an undercover freshman. My speech would betray me as surely as my graying hair. Awesome is a word I would use to describe the Grand Canyon -- not the latest Jon Bon Jovi album, which is, like, totally awesome to my young classmates. Still, some - collegespeak can be surprisingly descriptive. "Yeah, it was great," one student says of his summer vacation in Paris. "Except I felt like a total Piltdown when I tried to order food." I know exactly what he means...