Word: bon
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...heavy accent on culture-worthy classics. What the Swedes really needed, felt Thompson, was a competing station offering an easier U.S. blend of pop music, commercials and more news. Dallas Tycoon Thompson decided to provide it. Buying a 3,300-ton German coastal freighter, Thompson renamed it Bon Jour, recruited deckhands and a disk jockey, surrounded them with broadcasting equipment at a total estimated cost of $700,000. He anchored the Bon Jour a bit more than three miles off Stockholm in international waters, put 20-kw. Radio Nord on the air 18 months...
...Bon Jour's breezy programs, reaching 200 miles inland, were an instant success. Advertisers flocked to buy time at $40 for 60-second spots. Listeners tuned in to tap their feet to U.S. jazz and rock 'n' roll. The embarrassed government threatened to confiscate the ship if it sailed into Swedish waters, predicted that Swedes would get bored with Radio Nord once the novelty wore away. This month, after the station had picked up an estimated 2,600,000 listeners, the government finally cracked down...
Ostensibly to discourage Soviet propaganda ships from using the same trick, Parliament made it a crime for Swedes to supply ships such as Bon Jour with either naval stores or advertising copy. Cut off from both necessities, Thompson hauled down his flag. Two other radio ships were also affected. One of them gave up. But the owner of the third, Mrs. Britt Wadner, said defiantly that she had three months' supplies of stores and commercials, would keep on broadcasting...
...Bon Voyage (Walt Disney; Buena Vista) is one of those travel pictures made "with the generous cooperation of" assorted hotels, railroads and steamship lines that seem to gain in glamour upon being transferred to film. This time Fred MacMurray and Jane Wyman, an ever-lovin' couple from Terre Haute, Ind., are off to France with their three typical kids: a sweet plump daughter (Deborah Walley) with steely morals, an engagingly nutty teen-age son (Tommy Kirk), and another boy (Kevin Corcoran), 12, whose freckled wit comes forth in lines like ''I know who Napoleon...
...into the gold-curtained East Room, where Actor Fredric March read excerpts from the works of three dead Nobel laureates. First came the heavily sarcastic foreword to Sinclair Lewis' Main Street: "Main Street is the climax of civilization. That this Ford car might stand in front of the Bon Ton Store, Hannibal invaded Rome and Erasmus wrote in Oxford cloisters...