Word: bonanzas
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Dates: during 1940-1949
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What all this meant to J.W.T. in new billings was in the area of purest guesswork. Tide, advertising weekly, guessed at least $7,000,000, added that the bonanza put Thompson "neck & neck with Young & Rubicam for the No. 1 spot." Tide seemed overkind to Y. & R.: J.W.T. itself admits to $17,000,000 of new business during the past two years. Said Y. & R., in its best let's-not-knife-the-competition-in-public manner: "No comment." And the peripatetic Ford account, for which J.W.T. hastily divested itself of its small slice of Chrysler business, moved over...
...Three Smoothies (Bob, Little, and Babs Ryan) were formerly with the Fred Waring Orchestra, and with Kate Smith. Marianne, a blonde bonanza, used to warble with Will Osborne's band. The Smoothies are currently performing at the Latin Quarter; Marianne is at the Bradford Roof...
...National City Bank's earnings report for 275 big corporations, released last week, showed income after taxes for the first nine months of 1943 up 13% over last year (for the third quarter alone the increase was 7%). Although the nine-month figure was still 21% under the bonanza 1941, the totals made fine political talk for labor's new drive over the half-dead body of the Little Steel wage formula (see p. 17). Main reasons for not rejoicing...
...Little Opium. Farm Congressmen were demanding higher crop prices. They knew that, if the lid were off, farmers could easily sell all they grew, at bonanza prices. Maybe a "little inflation" would be a good thing, some argued...
...contractor, produced during the second quarter a whopping $832,275,000. Its net went up to $36,316,000, almost 50% over last year when G.M. was still struggling to convert to war. (This was still a far cry from the $53,580,000 G.M. made in bonanza 1941.) Bethlehem Steel, No. 2 war baby, gained nearly 10% to earn $6,600,000 on gross billings of $490,000,000. Du Pont, with an 18% increase in sales, turned in a 27% increase in net after paying a $31,291,000 tax bill, more than twice what was left over...