Word: bonde
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Dates: during 1940-1949
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...Fifth War Loan needed a shot in the arm. D-day had come and gone, spurring individuals to buy a vast swatch of E bonds. The B-29 raid on Japan sold several million dollars worth more, leading the Tokyo radio to explain that the U.S. bond drive was "one of the greatest swindles in American history." But now sales were lagging almost everywhere. So the Treasury Department razzle-dazzled a lukewarm public with more & more sex, sentiment and stunts...
...Treasury Secretary Morgenthau, in distinguished company (see cut), cut a ribbon with a huge pair of wooden shears, thereby turning Fifth Avenue into the "Avenue of the Allies." ¶ At a Chicago war-plant rally, Dancer Juanita Rios sold the nylons off her shapely legs for $1,500 in bonds (see cut). In Greensboro, N.C., one pair of nylons brought $25,000 without benefit of legs. ¶ In Hollywood "Prince" Mike (Harry Gerguson) Romanoff, proprietor of a fashionable movie-colony restaurant, offered a free case of Scotch (any brand) to each $10,000 bond purchaser, sold a case at ceiling...
...Treasury soft-pedaled the matter. But it was no secret in the radio industry that there had been too much personal publicity for stars, too many unfulfilled bond pledges. In the Fifth War Bond Drive, all concerned were determined to handle radio appeals in a more impersonal and conservative fashion...
Veronica Lake, her temper a shade frayed by a thumb broken at a Chicago bond rally, engaged in a shouting contest with a Boston gallery that heckled her soft-spoken plea for the Fifth War Loan. Said she of the extra-long bob: "Who are you? bobby soxers?" Said they: "No!" Said she: "Well, who do you think you're listening to, Frank Sinatra?" A happy ending to the squabble came with the purchase of a $100,000 bond which included the privilege of having Veronica wash dishes at Mayor Maurice Tobin's luncheon...
Taking pride in being the only Harvard organization to sponsor the Fifth War Loan, the Harvard Dames request that bond purchases made by members of the University be credited to them...