Word: bone
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...getting better. To help seed demand for Actonel, for instance, the company set up bone-density screenings in chains like Wal-Mart. Pantene, a billion-dollar brand that had reached a plateau, has practically reinvented its marketing pitch and as a result is growing by double digits. Instead of targeting customers with normal, dry or oily hair, P&G has reclassified each kind of the shampoo based on the style consumers are looking for, from straight to curly to thicker. Olay, which has shed its greasy "Oil of" moniker, created early buzz about its Daily Facials cleansing cloths by handing...
Some victims' families received only a shard of bone to put in a coffin; many got nothing. Genelle's family got her back with a crushed right leg and a few other injuries--but basically whole. Relatives held a joyous 31st-birthday party for her in January, after she had fully recuperated. By May, she was walking without so much as a leg brace, an accomplishment that astonished a doctor who had told her she would walk with one for the rest of her life...
...others in the group who took the stairs with her--except Pasquale Buzzelli. He was knocked unconscious in the collapse and awoke hours later stranded atop a 15-ft.-high mass of twisted metal and concrete. He was rescued around 3 p.m.; he had suffered a fractured bone in his foot and other injuries. As for Genelle, she has two foot-long scars, one on each side of her right calf, which doctors virtually rebuilt in four surgeries...
Over the years the medical arguments for prescribing estrogen were also updated. "The vapid cowlike state was gone, and there was very scientific language about bone density and heart disease," explains Cynthia Pearson, executive director of the National Women's Health Network, a longtime skeptic...
...about a third of a pound of muscle and gain that much body fat every year. This loss of muscle puts us at greater risk for numerous chronic conditions, such as osteoporosis, diabetes, obesity, heart disease, frailty and osteoarthritis. Strength training can increase muscle mass, muscle strength, balance and bone density and help reduce weight gain. In addition, it dramatically reduces pain in people with arthritis, improves glucose control in Type 2 diabetics, reduces depression and improves sleep patterns...