Word: bones
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...think Eisner doesn't know it. So he's tossing individual investors a bone, revamping and reactivating a direct-stock-purchase program he shut down in 1990, contrary to the wishes of many shareholders. It won't make all his problems go away, not by a long shot. But what amounts to a small gesture by Eisner is a very big deal for do-it-yourself investors. Direct-stock-purchase programs are a dirt-cheap way to invest small sums on a regular basis in some of the world's best companies--and, yes, that would still include Disney...
...good is almost priceless. A nonprofit institution like the (currently Tyrannosaurus-less) Smithsonian, for example, will probably have to scrape up at least $1 million, and possibly more, to get this irreplaceable specimen--which is only partly mineralized and so offers scientists a rare chance to study actual dinosaur-bone tissue. "This will open the floodgates," says Don Wolberg, executive director of special projects at the Academy of Natural Sciences in Philadelphia. "I think it's criminal to auction something like this...
...despite all the apparent success, something was missing. The underlying purpose of a "drive"-whether for food, clothing, blood or bone marrow-is to reach out to others in need of help. By that measure, the bone marrow drive fell short, through the failure of the Asian community to actively reach out to others beyond...
...sure, there would not have been a bone marrow registration drive had it not been for the urgency of Alan's condition. Alan suffers from chronic leukemia, and his doctors have told him that he has one month to live. Flyers on campus and Alan's personal plea on his Web page detailed the accomplishments of his academic and professional career, and how much Alan means to his friends and family. Since Alan's likely tissue type match will likely be Asian, the drive pushed to register Asian donors. Promotional posters singled out the Asian community, and volunteers distributing flyers...
Organizers could have actively tried to build awareness in the community for the thousands of people-of all races, backgrounds and occupations-desperately in need of a bone marrow transplant. Posters could have said, "Look at the plight of this one man; there are many more like him who could use your support." Organizers could have highlighted the dismal fact that only 3,000,000 people-barely more than one percent of the U.S. population-are registered in the National Marrow Donor Program (NMDP). (By contrast, over two-and-a-half percent of Asian Americans, or 200,000 Asians...