Word: bonnier
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Dates: during 2000-2009
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...local winegrowers, the answer to that question is yes. "We urgently need to be accompanied by a group of Mondavi's caliber," says Jacques Bonnier, director of the growers' cooperative. The small producers who bring their grapes to the coop are still engaged in high-volume production, a sector that is wilting in the face of New World competition. The Mondavi deal offered them financial support as they moved into quality wine-making plus access to a worldwide sales network. "It was a fabulous opportunity," says Bonnier. "Today we're looking at a catastrophe...