Word: bonnieres
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Spunk & Sparkle. Expressen was an extravert right from its wartime beginnings in neutral Sweden. Bonnier wanted a paper that would back the Allies (only some 20% of Sweden's editors were pro-German at the time), needed an editor with enough spunk and sparkle to put Expressen apart from the rest of the Swedish press, which was generally cast in the sobersided Scandinavian tradition...
...editor of the brand-new Stockholm daily newspaper asked his boss just one question as the first day's issues hit the streets in 1944: "How long before I have to start making money?" Said volatile Tor Bonnier, head of Sweden's biggest publishing house (books, magazines, the Stockholm morning Dagens Nyheter): "It's a question of how long my nerves hold out." Replied Editor Carl-Adam Nycop: "In that case, I'll have to hurry...
Editor Nycop hurried. Within 18 months the evening tabloid Expressen rocketed into the black, and it has since come to soothe Publisher Bonnier's nerves as the largest paper in all Scandinavia (circ. 370,000). Expressen is hale because it is hearty. Its formula: a smorgasbord of culture and sensationalism enlivened by flashy picture play and bellowing headlines. Last week, Expressen outdid itself, produced 600,000 copies of a 64-page issue, biggest in Scandinavian history...
...BONNIER...
From North Africa by way of London last week came the first news about Admiral Jean François Darlan's assassin. He was 20-year-old Bonnier de la Chapelle, a member of the French patriotic youth organization Chantiers de Jeunesse, which aided Allied landings in North Africa but became bitter when Collaborationist Darlan emerged as chief of what many Frenchmen considered a Fascist North African regime. De la Chapelle had no connection with the Comte de Paris and his Monarchist organization. Instead, the Monarchists may have hoped to get power through Darlan...