Word: bono
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After lunch with professors and vague talk about collaborations down the road, Bono and his team head off to M.I.T. to meet with the Poverty Action Lab, a new group that specializes in objective modeling, one of Bono's turn-ons. Michael Kremer, a Gates (as in Bill and Melinda) Professor of Developing Sciences, opens with an example of the kinds of problems the lab examines: Why don't poor children go to school? Health, it turns out, is a major factor. One quarter of the world's children have worms. Treating them costs only $3.50 a student...
...Finally Bono can't restrain himself. "Do you know we've been chased down hallways with the words 'measurable results'? What you have here is the stuff that can change the world! What we need to do ..." and for a minute he is off. There are rhythmic pauses between his phrases, some of which have been rounded smooth by dozens of similar meetings, while others are hitting the air for the first time and are charged with tension. The overall effect is musical. Bono is taking a room filled with economists, mathematicians and policy experts and levitating it. When...
...Bono's great gift is to take what has made him famous--charm, clarity of voice, an ability to touch people in their secret heart--combine those traits with a keen grasp of the political game and obsessive attention to detail, and channel it all toward getting everyone, from world leaders to music lovers, to engage with something overwhelming in its complexity. Although it's tempting for some to cast his global road show as the vanity project of a pampered celebrity, the fact is that Bono gets results. At Gleneagles--where Bono and his policy-and-advocacy body, DATA...
...Bono technically didn't achieve any of those things on his own, "but it's hard to imagine much of it would have been done without him," says Canadian Prime Minister Paul Martin. Although politicians, academics and activists continue to differ over the best way to tackle poverty and disease in the developing world, Bono's contribution has been to forge, over the past decade, a surprisingly durable consensus on the need to do something. "The only thing that balances how preposterous it is to have to listen to an Irish rock star talk about these subjects," says Bono...
Ballast is not an attribute commonly attributed to pop stars. Bono, 45, spends his evenings lifting people to their feet, but offstage, he can be almost aggressively grounded. One morning a few days before the 25th anniversary of John Lennon's death, Bono stands on the balcony of his New York City apartment overlooking Central Park. "You know what my least favorite John Lennon song is?" he says. "Imagine. At the root of it is some rigorous thinking about the way things could be, but people have stolen the idea and made it an anthem for wishful thinking...