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...Rock stars tend to cast themselves as emotional savants, folks who feel the plight of vanishing rain forests and anguished Tibetans more acutely than the rest of humanity. Bono's involvement with Africa began in typical celebrity-dilettante fashion. In 1984, U2 took part in Band Aid and Live Aid, Bob Geldof's Ethiopian famine-relief efforts. While many of Live Aid's participants played their sets and moved on to the next cause, Bono and his wife Alison Stewart decided to find out just how bad the African famine was. They traveled to Wello, Ethiopia, and spent six weeks...

Author: /time Magazine | Title: Bono's Mission | 3/4/2002 | See Source »

...Though Bono knew the basics of debt relief, he consulted with Sachs when he began his unofficial tenure as a Jubilee ambassador. "He gave a call and said he'd like to meet and talk about foreign debts," says Sachs. "And he said to bring a conservative colleague with me, because he wanted to hear the other side." Armed with his quick grad-school tutorial on debt relief, Bono began using his fame to lobby politicians, even those who may not have known exactly who he was. "I'll never forget one day during my Administration," says former President Bill...

Author: /time Magazine | Title: Bono's Mission | 3/4/2002 | See Source »

...Last year Jubilee 2000 was renamed Drop the Debt, and Bono stayed on as the group's most persuasive and high-profile spokesman. He founded DATA, which he hopes to officially launch in mid-March, as a vehicle to expand his African agenda to include short-term economic aid, lowered trade embargoes and money to fight AIDS, in return for democracy, accountability and transparency in governments across that continent. "I know how absurd it is to have a rock star talk about the World Health Organization or debt relief or HIV/AIDS in Africa," Bono says. But he also knows that...

Author: /time Magazine | Title: Bono's Mission | 3/4/2002 | See Source »

...DATA Agenda is loosely modeled on the Marshall Plan, which provided Europeans with foreign assistance, debt cancellation and trade incentives to rebuild their economies after World War II, so that they could act as a bulwark against Soviet expansion. When Bono met with Colin Powell in January 2001, he brought a gift, a signed note from George C. Marshall, another military man turned Secretary of State. The rock star turns lyrical when talking about the Marshall Plan: "You still find people my parents' age in Europe who talk about the Marshall Plan. That was where Europe felt the grace...

Author: /time Magazine | Title: Bono's Mission | 3/4/2002 | See Source »

...exactly five hours after his bravura Super Bowl show, Bono is exercising the rock star's fundamental right to be ridiculous. At a celebratory post-game dinner in the French Quarter with his band mates, the U2 management team and actress Ashley Judd (an old friend), he throws back some red wine, tells a few stories about Frank Sinatra, leaves a rambling cell-phone message for Judd's husband gently informing him that his wife has been kidnapped by a rock band, and then sneaks off to the bathroom for a cigarette. (Bono thinks the rest of U2 doesn...

Author: /time Magazine | Title: Bono's Mission | 3/4/2002 | See Source »

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