Word: bonpoint
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Dates: during 2006-2006
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Sometimes the next big opportunity is continents away; at other times it's in the backyard. In Paris, word has it that the high-end children's-wear brand Bonpoint is in play. Several luxury purveyors?including the Pinault family, whose retail holdings include Gucci and Yves Saint Laurent?have expressed interest. Bonpoint, the quintessential Parisian brand, is known for meticulous detailing and classics with a fizz in sizes 0 to 16. The company is both desirable and underexposed, and the Pinaults are well placed to observe the little consumers-in-training?their family mansion near the Luxembourg Gardens overlooks...
...parties deny a sale is afoot (so expect an announcement any day, goes the thinking), but whatever the outcome, the speculation has turned the spotlight on the luxury children's-wear category in general and more specifically on Bonpoint, which has always asserted the charm of Liberty prints and pin tucks over high-decibel, mini-me ensembles. Bonpoint is less a demonstration of that old clunker "good taste," with its black-or-white dress-code overtones, than of the marvelous French notion of un goűt sűr: almost anything can work so long as it's not overdone...