Word: bonus
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More big retailers and service businesses are incorporating IM into their e-commerce operations. Alaska Airlines allows customers to use IM to get quick answers to questions such as "Can I get bonus miles for this flight?" Lands' End (acquired by Sears in June) lets shoppers on its website use IM to get immediate answers from customer-service reps, instead of holding on the phone or waiting for a reply to an e-mail. Lands' End says customers who use IM are 70% more likely to buy than those who browse the website without using IM or who call...
Mackey is a model CEO when it comes to bang for the buck. Last year he took home a relatively modest $350,000 in wages and bonus and $2.2 million from selling Whole Foods stock. (He owns only 1% of the shares outstanding.) The firm is running so smoothly these days that Mackey has all but disappeared. Since early April he has been hiking the Appalachian Trail; he intends to finish its entire 2,168-mile length by the fall...
Since the invention of the portable massage chair in 1986, seated massage has become the fast food of health care, particularly in the workplace. Businesses, even quite small ones, are discovering that massages make a cheap bonus, improve morale and encourage employees to work longer. And since people remain clothed during a chair massage, the message such a gift sends can't be misconstrued. "It's a thank-you that says, 'I care about your well-being,'" says Elizabeth Schueneman, president of Em-space, a six-member graphic-design firm in Omaha, Neb., which a massage therapist visits once...
...Mike Batt, British writer of cutesy hits like Art Garfunkel's Bright Eyes, was finishing his latest work, Classical Graffiti, an album of pop-classic arrange-ments by the Planets, he was careful to credit the ori-ginal composers. He even titled the minute's silence that preceded the bonus tracks One Minute's Silence and credited it to Batt/Cage - a cheeky reference to the late avant-garde composer, right, John Cage's famous, silent work of 1952, 4' 33". Cage's publisher, Peters Edition, got the joke but filed for a share of the copyright dues anyway. While Batt...
...like to say to Seattle baseball people and the mayor of Seattle, 'Please give an award to me,'" Inow says. "Seattle was known in Japan before, but it was not so popular. Now look: Seattle is Ichiro's town, and Japanese people are coming. I need a special bonus...