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Since January, the L.A.P.D. has sent recruiters from New York to Honolulu on a 30-stop barnstorming tour, touting the California climate and a competitive starting salary: $41,000, plus a $2,000 relocation bonus. The department wants to add 1,000 officers to the 9,600 it now employs. Recruiters for the N.Y.P.D. spent $10 million last year on advertising that they say nabbed 1,500 new hires who will enter the police academy this September. The Seattle police have snared a high-profile ad agency to create glitzy sayings like "Bungee Jumpers at Space Needle. A job like...

Author: /time Magazine | Title: Be A Cop. Write Your Own Ticket | 7/17/2000 | See Source »

Moreno has a different take. "We already have freedom," he says. "We're able to make music and go around the world and play it. Anything else is a bonus." After the interview, Deftones takes the stage and more than lives up to the advance hype, pounding out some of its new songs, including the aching Change (in the House of Flies) with focused ferocity. It's the listeners who are getting the bonus...

Author: /time Magazine | Title: Music: Off to the Races | 7/17/2000 | See Source »

...couple of years later, when the researcher had refined his blue beam, Nakamura was told that his initial raise more than covered any future innovations. Says the 45-year-old electrical engineer: "If I had made the same discovery in the U.S., I would have got a $1 million bonus." Disenchanted, Nakamura left Nichia last December for a professorship at the University of California at Santa Barbara...

Author: /time Magazine | Title: Japan's Weird Science | 7/17/2000 | See Source »

...ethic of subordination of individuals to groups holds sway. Take the case of Aki Komikado, an unassuming sales-and-marketing employee who invented the Tamagotchi digital pet in 1996. The toy craze earned her employer, Bandai, $350 million, but Komikado didn't get a pay raise or a big bonus, and it doesn't seem to bother her. "Why should I get lots of money?" says Komikado, 32. "The real effort was made by the developers who made our product successful...

Author: /time Magazine | Title: Japan's Weird Science | 7/17/2000 | See Source »

...things may be changing. During Japan's decade-long recession, many young corporate scientists have become entrepreneurs out of necessity. The slump has also prompted some big businesses to look at their incentive systems. Electronic-components manufacturer Omron made headlines last year when it promised a $1 million bonus to any researcher whose idea contributes significantly to company sales. Toshiba lets its engineers use up to 10% of their time to focus on new concepts. Fujitsu supports a program, dubbed "My Way," that allows researchers three years to investigate a topic of their choosing. The firm concedes that very...

Author: /time Magazine | Title: Japan's Weird Science | 7/17/2000 | See Source »

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