Word: bonwit
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Dates: during 1930-1939
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...Cochran, wife of Tycoon Floyd Bostwick Odium (Atlas Corp.), broke her own record for the loo-kilometer airplane course, set a new mark of 286,418 m. p. h. In Manhattan, Mrs. Hortense McQuarrie Odium, ex-wife of Tycoon Odium, celebrated her fifth year as smart president of smart Bonwit Teller's store...
...small part of the show is owned by Surrealist Dali and Julien Levy, who runs a high-brow Manhattan art gallery; most of it by a group of oldsters with Broadway experience. Never publicity-shy, Dali, who recently broke one of Bonwit Teller's Fifth Avenue show windows because Bonwit Teller tampered with his display, is at present berating the Fair because it would not let him exhibit, outside his nuthouse, a woman with the head of a fish. Merrily upping the publicity, Dali's Dream of Venus has sent out a long press release headed: "Is Dali...
...Night," Dali showed in another window a mannequin lying on a bed of glowing coals under a stuffed trophy, which the artist described as "the decapitated head and the savage hoofs of a great somnambulist buffalo extenuated by a thousand years of sleep." Working all one night with Bonwit's regular window crew, Surrealissimo Dali finished in time for the store's opening at 9:30 a. m. Then he retired to his hotel...
Came real but prosaic day and Bonwit Teller resumed its ladies garment business. Among its customers appeared ladies who thought the Dali windows "extreme," told the management so. By noon Salvador Dali's sleeping mannequin had been replaced by a seated figure, his bather replaced by a glamor dummy in a tailored suit. No one cared, until late in the afternoon Artist Dali strolled by and saw the havoc that had been made of his havoc-making Freudian designs...
Into the store to the company lawyer rocketed Salvador Dali, sizzling in Spanish and French. Next thing Bonwit's knew the Surrealissimo was in the window with the bathtub. "Oomph" went the tub as he jerked it from the moorings. "Crash" went Bonwit Teller's beautiful plate-glass window as the small struggling artist and his tub went through it and lit "bang" on the sidewalk...