Word: bonwit
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Dates: during 1940-1949
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...Paris, the ice broke. Last week, after three winters of wartime underdressing, U.S. partygoers were back in evening clothes. In Manhattan, Broadway first-nighters showed up in dinner jackets and long dresses. Fifth Avenue seethed: Adrian's plaid taffeta with a bustle back was the sensation of Bonwit Teller's fashion show titled "I'm Dressing for my Darling"; Saks offered a beaded wool evening cloak ($139); the Tailored Woman recommended a shower of ostrich plumes on violet crepe. Lord & Taylor bought full-page ads, burbled: "Tonight-fabulous word once more. Now that we're dressing...
...year wonder of U.S. art. It took her just that long to paint her way from a fashion illustrator to a top-flight easel painter with a reputation as "one of the very few American women artists who can paint a nude that does not resemble a Bonwit Teller manikin...
Like a beautiful painting without warmth . . . the figure without a bosom. But put the flat-chested woman in the proper foundation . . . giving the illusion of soft, sweet curves. . . .-From an ad by Manhattan's swank Bonwit Teller...
...their own labels -plus an awed whisper from salesgirl to cognoscenti that they were really "Rosenstein's" -but in due course the Rosenstein label became too valuable to hide. Today in Manhattan, she sells to three or four other shops, but rights to her label belong exclusively to Bonwit Teller...
...Bonwit Teller's ace, Costa Rica-born designer Tom Lee, most respected of all Fifth Avenue window-display men, inspired by the Metropolitan Museum of Art's forthcoming China Trade show, filled his windows with elegant Chinoi-series, including two life-size rag-doll horses. Swank Jeweler Marcus' veteran designer, W. B. Okie Jr., surrounded a terra cotta madonna with Easter lilies and pearls. Macy's Irving Eldredge, who has 41 windows to fill, paraded his dummies before backdrops of Manhattan landmarks and the Central Park Zoo. Designer Walter Smith, who works for both I. Miller...