Word: bonwit
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Dates: during 1950-1959
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...good promoter, she provided something new every year. She put out a new Heaven-Sent line of colognes (with bottles shaped like angels), dropped 500 basketed samples on pink and blue balloons from Bonwit Teller's roof. She developed a friction face wash (Beauty Grains) for clogged pores, found that "homogenized" raw silk was a good base for makeup, and made a Contour-Lift Film designed to firm up the jowls (at $5 a jar). Now & then, the FTC cracked down on her, ordered her to stop claiming that her Eye Lash Grower had any effect on growth...
Four days ago, on a last-minute search for gifts suitable for presentation to young ladies, this writer and a friend were circulating among the haute monde at Bonwit Teller's. Having little success in our search, we drifted over to a corner where a quarter, dressed in bright red, was crooning carols into a microphone. That is where we saw the small black door labelled "721 Club--This...
...million for his Barnsdall stock, Odium took it-and with it a cool $12 million clear profit for Atlas. It was one of the quickest major in-&-out deals in Odium's history. By contrast, he spent 17 years tinkering with the management of Manhattan's Bonwit Teller fashion store before he sold for more than $10 million a block of stock which had cost him less than $1,000,000. And after buying into RKO in 1935, Odium kept the company under his wing until he sold to Howard Hughes in 1948 at a profit...