Word: bonwit
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...styles have certainly been healthy for purveyors of women's clothing. New York's Bonwit Teller ran a newspaper ad on March 1 featuring three bareback tops. "We sold 800 of them from that one ad," says Fashion Director Danny Zarem. Sellouts are also reported in Los Angeles, Paris and London...
...quality problem than anything else." Margaret Dadian, vice president for the Midwest's Kay Campbell's Shops, headquartered in Evanston, Ill., calls the problem "the biggest, fattest nuisance in the world; it gets me ready to explode." Says Helen Galland, vice president and general merchandise manager of Bonwit Teller in Manhattan: "We could run a button business on the side. The manufacturers have not yet perfected a method of keeping them...
...sturdier and less complicated than present offerings, with soft fabrics and classic lines predominating. "The gag thing is over," says Designer Chester Weinberg. "Now clothes are going to become simpler." Until stores can be stocked with these Utopian raiments, women will have to follow the advice of Bonwit's Helen Galland: "People should look closely. It is very obvious what is well made and what is not." Or a woman could simply give in to the natural impulse to wear a newly purchased dress out of the store. If the buttons fall off or the seams split before...
Genesco is also the victim of uncontrolled forces. It depends on the manufacture and retailing of fashion-sensitive clothing and shoes for 90% of its revenues. Its subsidiaries include Esquire Sportswear, Johnston & Murphy shoes and Formfit Rogers lingerie, as well as Henri Bendel, Bonwit Teller, I. Miller, S.H. Kress and Roos/Atkins. Lately, the fashion world has degenerated into volatile anarchy. The men's clothing industry has suffered especially, as young men have chucked tweeds and worsteds in favor of blue jeans and Army fatigues. One of Genesco's subsidiaries, Danté, Inc., which manufactures cuff links, has been...
Button-downs are already showing up on the well known. Among those who have bought the new models are Marcello Mastroianni, David Steinberg and Clint Eastwood. (Henry Kissinger, Frank Sinatra and Bob Newhart, who still wear the older version on occasion, are back in style.) Zarem reports that Bonwit's has sold more than 150 dozen of the Blass button-downs to New Yorkers since first offering them in October. "Response," he says, "has been fantastic. For older customers, it represents a security blanket . . . they relate to everything it represents: flannels, tweeds and oxford cloth. The younger customers...