Word: bonwit
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There are plenty of rumors of problems at Lord & Taylor, Arnold Constable and Saks Fifth Avenue. The managements of B. Altman and Bonwit Teller recently took the unusual step of sending letters to their employees assuring them that the stores would not be closed. Meanwhile, on Madison Avenue, Abercrombie & Fitch has been plagued by the common problem of thefts and other runaway costs; the company lost nearly $1,000,000 on sales of $28 million in fiscal...
...from the White House to the Chicago split-level whose car boasts a bumper sticker that proclaims: "Mini yes, Midi no!" "I feel this is a graceful length for me," says Pat Nixon. Says her daughter, Julie Eisenhower: "I think most midis are ugly, dowdy." Bill Fine, president of Bonwit Teller, thinks?one might say hopes?that "the longer lengths have manners, more style. Perhaps it has something to do with moral awareness." A protest signed by 335 customers of the Sanger-Harris store in Dallas reads: "We object strongly to being suppressed into buying the midi exclusively. We like...
...Women still follow the leader," says Henry Clements, a dress-manufacturing consultant in New York. "When cold weather comes in, you can bet that the longer look will be universal." Bill Fine of Bonwit's takes a boudoir view of the midi: "My feeling is that it's like seduction. It's not whether a woman will go for it, but how far she'll go." John Fairchild's wife Jill admits that she did not like the long skirt for the longest time. "But Johnny kept bringing me things," she says, "indoctrinating and brainwashing, and now I think...
Manhattan stores such as Bonwit Teller, Lord & Taylor and Ohrbach's have also been advertising the midi lustily, and more directly. Proclaimed Ohrbach's: "THE KNEE is DEAD...
Anna and Bonnie. Style, it developed, did not have to filter down to the streets: it might just as easily, and did, start there. The hue and cry for custom clothes, at full pitch only five years ago, has become a whisper in the stores. Says Bonwit Teller President William Fine: "The line-for-line derby is not consistent with the changing times and mood of the consumer." Saks Fifth Avenue, Macy's and Alexander's have dropped their import copies. Lord & Taylor plans to continue its reproductions in different fabrics. But the only Manhattan department store still...