Word: bonwit
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Teatime is a real treat. You actually come face to face with one Mrs. Hortense Odium, who is going to take you "behind the scenes" at Bonwit Teller. Lowell Thomas, the Herald Tribune, Radio City Music Hall, they're all waiting...
With this successful storekeeping experience behind it, Atlas last week bought another big Manhattan store, Franklin Simon & Co. Like Bonwit Teller, Frank lin Simon is a collection of women's specialty shops, not a department store. Founded in 1902 by the son of a Manhattan cigar maker who started at 13 as a sample boy with Manhattan's Stern Brothers, Franklin Simon was the first big Fifth Avenue store above 34th Street. As Stern's foreign buyer, Simon became impressed by French style. When he opened his own store, he picked a Frenchman for his original partner...
...years ago Bonwit Teller became the only big Manhattan store with a woman chief executive. The job went to Mrs. Hortense McQuarrie ("Tenney") Odlum, sprightly wife of Floyd Bostwick Odlum, who had discovered the store among the assets of one of the investment trusts picked up by his Atlas Corp. during Depression.* It was Mr. Odlum's idea that the logical person to run a women's store was a woman. Since then the Odlums have been divorced, Mr. Odlum marrying Aviatrix Jacqueline Cochran, Mrs. Odlum becoming Mrs. Porfilio Dominici by mar rying a Paris surgeon. The corporate...
Under Atlas management Bonwit Teller has changed from an involuntary merchandising venture with bleak prospects to a likely-looking investment with a return expected this year. Last week in celebration of the second anniversary of her entry into business, President Dominici was given a cocktail party, to which the press was invited to watch her cut a cake model of her store. On the confection roof was a decorative "2" to record not only President Dominici's tenure but also the fact that Bonwit Teller had doubled its business...
Marriage Revealed. Floyd Bostwick Odium, 44, president of Atlas- Corp., divorced last year by President Hortense McQuarrie Odium of Manhattan swank-shop Bonwit Teller; and Jacqueline Cochran, 27, flyer, Los Angeles and Chicago beauty parlor proprietor; in Los Angeles...