Word: boob
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...that sets many men to looking wistfully ahead toward retirement, Reuben Lucius Goldberg embarked on a new career. Into limbo he chucked Boob McNutt, Mike and Ike -They Look Alike, and Professor Lucifer Gorgonzola Butts, the not-so-mad inventor who gave the world such useful devices as the stamp-licking machine. In the next 26 years, Rube Goldberg produced some 5,000 editorial cartoons. But his heart was never really in his work. And last week, at 80 - an age that sets most men to peering wistfully back toward their youth - Goldberg embarked on a new career...
...primary. The majority of Wisconsin voters now consider our Governor Reynolds to be a hapless incompetent who should never have been elected in the first place. He has carved out a record so bad that Republican and independent voters would rather cast their ballot for a bigot than a boob. The fact that Reynolds got a large vote-completely out of proportion to his popularity-is to the credit of Wisconsin's voters...
...Boob tube, idiot box, or whatever else people call it, television is responsible for the bacon David Brinkley, 43, brings home, and the ham-on-wry commentator felt moved to pay homage to its glories. But what to say? "Television," he finally advised some University of North Carolina students, "is the only thing in the world that is punctual." People, planes and trains are late, he continued thoughtfully, but TV is on time. "It may be lousy, but it's on time...
...Dieu, this is no time to bend over." Newest addition to the growing throng is Society Columnist Frances Moffatt, who after eleven years as chief chitchatterer for the Examiner, gave the paper notice one Monday and flounced off to a champagne reception at the Chronicle only three days later. Boob Audience. Standout among the Chronicle's columnists is Veteran Herb Caen, 47, whose pieces in praise of his beloved "Baghdad by the Bay" are credited by Newhall with drawing 35,000 extra readers. Caen defected in 1950, when the Examiner offered to double his $15,000 salary...
...have killed seven of the chain's 19 newspapers.* In the meantime, the Examiner faces the prospect of chasing the fast-stepping Chronicle. "We shouldn't be fighting against the Chronicle," says Columnist Hall. "Sensationalism is not the answer. We don't have a boob audience, but we have lost the intellectuals. The other readers only want entertainment." So Much Swill. The Chronicle gives them just that in great gobs, and if the paper is distressingly short on news, Editor Newhall can point to the rising graphs on circulation and advertising charts by way of self-justification...