Word: book-of-the-month
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Brower reorganized and streamlined the agency in what he himself describes as a "blood bath" that swept out many employees. Then he set out to get new clients, won such new accounts as CBS, Air France, Book-of-the-Month Album Club, Coty, Gallo wines, and the $7,000,000 Valiant account, which proved so successful, says Brower, that "we lost the account-Dodge said that they just had to have...
From the vantage point of his own cell, Hanners watched teen-age inmates wallowing in idleness, and soon got permission from enlightened Warden Edward O'Hara to start a school. Hanners cajoled books out of the Book-of-the-Month Club, 38 unmatched desks out of local schools. A born teacher, he encouraged his students to discuss everything from Plato to Shakespeare to current events...
...Edge of Day (a Book-of-the-Month Club choice, and a good one) will never be called an important book, but it deals with important things-the changing seasons, the magical qualities of visiting uncles and spinster neighbors, the insatiable appetite boys have for berries picked in the noonday heat. Author Lee knows that his book has an almost archaic aspect. Not until the end do autos appear in the valley, and one uncle takes on the stature of a hero by becoming a bus driver. The language is always charming and often poetic, but what is most remarkable...
...news of Derek Monsey's novel reaches the right ears, he will surely be barred for life from the Book-of-the-Month and P.E.N. clubs. His book is didactic, and his thesis-previously embraced by Savonarola, Bowdler and certain 17th century New England pastors, but expounded by no fiction writer within memory-is simple: among the higher primates, sex is nasty...
...death Shute left a novel, Trustee from the Toolroom, April Book-of-the-Month; like his other books, it will probably be a rattling good story and no literary masterpiece. No mound of Ph.D. theses on symbols and significance is likely to be stacked over Shute's books. Yet later years may find them a remarkably reliable portrait of mid-20th century man and his concerns. Shute himself read little, but in Henry James's words, he qualified as "one of the people on whom nothing is lost...