Word: book-of-the-month
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...first time since 1899, the Post (circ. 3,998,158) had no picture on its cover. Instead, it carried an announcement of "One of the Great Books of Our Time: Whittaker Chambers' Own Story of the Hiss Case." The Post thought Chambers' Witness so important that it had paid $75,000 for serial rights to the book, due to be published in May and already a Book-of-the-Month Club choice. The Post, which calls its series "'I Was the Witness" will run ten installments, 50,000 words,* the longest consecutive serial in its history...
Back on Gallup. For the remaining months of his life, he grubs for the answers in the memory heap of five decades, and talks his flashback findings into a tape recorder. As Jeff's soliloquy unreels on the pages of Author Carl Jonas' novel (a February Book-of-the-Month Club choice), it unwraps not a man but a mummy. For Jeff Selleck has not sprung from the soil of the creative imagination; he has been raised from the dust of the literary graveyard. He is a latter-day George Babbitt a westernized George Apley, a bewildered Willy...
...England enjoys Greene's combination of popular and critical success. The Midas-movies have touched his work to gold (twelve pictures, at least three of them first-rate successes: The Fallen Idol, The Third Man, Confidential Agent). In 1948, The Heart of the Matter was a Book-of-the-Month Club choice in the U.S., and on the Continent Greene is England's bestselling author...
...Push. By now, few bookmen would deny that the Book-of-the-Month Club, the Literary Guild and some 50 other clubs have stimulated book reading and book buying. Privately, most booksellers admit that the clubs have often helped their business over the past 25 years (BoM started in 1926, the Guild in 1927). A glance at almost any list of bookstore bestsellers shows that most of them got under way to the accompaniment of book-club ballyhoo and the word-of-mouth created by a book-club choice. And it is a pretty good bet that such nonfiction bestsellers...
...clubs prospered. By 1950, there were 60 book clubs in the U.S., with a $100 million income, about 30% of all U.S. book sales. With 2.5 million members on their rolls, the clubs say that they have created a brand-new reading public. Says Book-of-the-Month's Scherman: "The retail bookstore-as a method of distribution in the U.S.-does not begin to do a thorough job." The clubs depend on the nation's 41,000 post offices for distribution, mail most of their books to towns under 100,000, which have few bookstores. Many...