Word: book-of-the-month
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Crusade in Europe may well be, as its publishers claim in an awed voice, the "largest non-fiction-book publishing venture in history." In syndicated (and ineptly cut) form it went to newspapers in the U.S. and 18 foreign countries before publication, is being published in ten countries. In the U.S., over 110,000 copies have been sold to retail dealers before publication, and it is the December Book-of-the-Month Club choice (750,000 members). * It is also the apparently final answer to many of the bitterest controversies of World...
...rampage last week. Cresting a wave of postwar pessimism, it flashed through the air on the radio, rode through the mails in magazines. Publishers opened their arms and presses to "Neo-Malthusian" manuscripts prophesying worldwide overpopulation and hunger. Two "scarce books"-Our Plundered Planet, by Fairfield Osborn, and Road to Survival (a Book-of-the-Month selection), by William Vogt-were glowingly reviewed and selling like hot cakes. Their influence has already reached around the world...
...literary critics, Nobel Prizewinner Thomas Mann would probably win the nomination as the greatest living novelist. He would not, however, win any prizes as the most read-or most readable. His ninth and latest novel, Dr. Faustus, is probably his most difficult. A November co-choice of the Book-of-the-Month Club,* Dr. Faustus is a challenge to the club's membership, who will find it a chewy mouthful after some of the literary pap they have been fed recently...
...Crowninshield saga was bound to suggest a novel to somebody, some day. The Running of the Tide, by Esther Forbes (Book-of-the-Month for October and winner of one of the 1947 Metro-Goldwyn-Mayer $150,000 novel contests...
...living in Rome had completed the first volume of his autobiography. In the midst of a world war, both the U.S. State Department and the Vatican thought the book important enough to be smuggled out of Italy in a diplomatic pouch. When Persons and Places was published in the U.S. in 1944, it became the second book of Philosopher George Santayana to win the popular accolade of the Book-of-the-Month Club (the first: his only novel, The Last Puritan). Readers who couldn't be bribed to look at a book of philosophy were beguiled by a style...