Word: book-of-the-month
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...Attend to sundry pressing business mat ters. Among them: the sale to M-G-M of the movie rights to Cass Timberlane, which, together with The Book-of-the-Month Club donative and the magazine serial rights, would certainly boost the total take for his new novel well up toward the half-million-dollar figure. It would ease Novelist Lewis into that golden horseshoe where Kathleen Winsor (For ever Amber) currently queened it over U.S. letters...
Starting out far better staked than most of the veterans he wants to draw (his Up Front, a Book-of-the-Month, has sold 783,000 copies), Mauldin has consciously gone slumming. Digging for ideas, he haunts the bars along Los Angeles' tawdry Main Street, hangs around the veterans' service centers, employment agencies. In desperation he decided to take a job in a shipyard to pick up color, but V-J day virtually put the yard out of business...
...Brandt, an ex-Rhodes Scholar and ex-newspaperman, has successively headed three college presses: University of Oklahoma (where he wheedled out of John Joseph Mathews his Indian study, Wah'kon-tah, the first university press book to become a Book-of-the-Month); Princeton (which he left to become, briefly, president of Oklahoma), and the University of Chicago, where he has continued to publish salable books by scholars (a recent one. The Road to Serfdom, by Friedrich Hayek...
Strongest indication of the general drought appeared in the July-August selections of the nation's largest "book clubs." The Book-of-the-Month Club desperately dug up Rickshaw Boy (Reynal & Hitchcock; $2.75), a translation of a seven-year-old Chinese novel by Lau Shaw about "a humble man's dream of owning his own rickshaw." It is a dream, said Clubster Lewis Gannett, filled with the "love of a steady run and a good sweat." (As "dividend,"the Club tossed in the eight-months-old novel, The Green Years, by standard best-seller A. J. Cronin...
...recent years the backing of big subscription clubs like the Book-of-the-Month Club has insured the success of many books. High-pressure promotion campaigns have launched others, including last year's lusty sensation, Forever Amber. An obscure novel called The Honorable Peter Stirling started selling like wildfire in 1897 when rumor identified the chief character as President Cleveland. Alexander Woollcott boosted a short story about a retiring British schoolteacher called Goodbye, Mr. Chips out of the cloistered covers of the Atlantic Monthly and into the hurly-burly of best-sellerdom by announcing over the radio that...