Word: book-of-the-month
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Grosset & Dunlap was not bought by a syndicate composed of Random House, Book-of-the-Month Club and Harper, but by a syndicate composed of those three pub lishers plus Scribner and Little, Brown...
...Button & Co. last June set aside enough paper for 40,000 copies of Van Wyck Brooks's The World of Washington Irving, figuring that it would see them through this year. But the Book-of-the-Month Club took the book, and sales rocketed. Button ran out of paper. (Most publishers of best-sellers exhausted their paper stocks in August or September.) To keep the book in print, and give Author Brooks the benefit of Christmas sales. Button turned over their publishing rights to the 100-year-old Philadelphia publishing house of Blakiston...
...priced reprints. Today, in addition to the immense success of paperbound reprints, paper rationing has accustomed readers to cheaper books, with thinner paper, smaller type, narrower margins. And keen competition in the cheap-book field has been further assured this year by Multimillionaire Marshall Field's purchase of Simon & Schuster (including a 49% interest in Pocket Books), countered by the purchase of the old reprint house of Grosset & Dunlap by a syndicate composed of Random House, Book-of-the-Month Club, and Harper & Bros...
...Syndicate. Marshall Field should have plenty of competition. By last week smart, suave Bennett Cerf, president of Random House, had lined up a potent phalanx of publishers-Charles Scribner's Sons, Little Brown & Co., Book-of-the-Month Club and Harper & Bros.-to meet the Field invasion. Along with Random House, they had purchased slipping Grosset & Dunlap, Inc., which specialized in cheap reprints. The syndicate planned to boost Grosset & Dunlap back to the top. As a starting booster, they plucked short, chunky John O'Connor, 52, out of his job as vice president of Chicago's Quarrie...
...taught U.S. history at the University of London and U.S. Government at the London School of Economics, visited 40 States of the Union and written numerous articles and five books on U.S. affairs, including one of the best books on U.S. politics, Government of the People. His latest book, The American Character, is intended to explain Americans to Britons, but it is the U.S. Book-of-the-Month Club's November joint choice (with Herbert Best's Young...