Word: book-of-the-month
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...that career," he would keep a journal. "The Great American Novel-" is the journal-a satire that starts off by tagging after Ring Lardner, turns off on an oily road marked Irony-&-Pity, skids into caricature, and comes to a happy halt as the June choice of the Book-of-the-Month Club-as did Author Davis' first novel, The Anointed, a bare ten months...
Some weeks ago Gossip Walter Winchell announced in his syndicated column that Einstein was writing a book on physics "which you, you and you can understand." It is doubtful whether many of Columnist Winchell's "you's" will find The Evolution of Physics light reading. The Book-of-the-Month Club considered the manuscript at length, finally rejected it as a club selection, fearing an avalanche of returns from readers who would find it too difficult. Yet the U. S. publishers have turned out a first printing of 5,000 copies. Cambridge University Press, which is handling...
...except for the Single Tax ideas of Henry George, produced any original economic theory. The Promises Men Live By, a 492-page volume addressed to laymen, is offered as "a new approach." Its author, shrewd, 51-year-old Harry Scherman, is president and owner of the Book-of-the-Month Club, onetime successful adman and originator of the Little Leather Library, which in two years (1923-25) sold 40,000,000 copies through such outlets as Woolworth's and the Whitman Candy...
Anthony Adverse was published June 26, 1933, with advance orders of 15,000 copies and the prestige of a Book-of-the-Month Club selection. It began to sell rapidly, sales reaching as high as 2,000 fat, 2¼-lb. copies a day. In that dark season of the book trade, when a novel that sold 5,000 copies could get on best-seller lists, Anthony Adverse became "the fastest selling book in American history," with sales reaching 235.000 copies in six months, 450,000 in one year. Author Hervey Allen bought a farm on the Eastern Shore...
...when Anthony Adverse was two years old its record was shattered by Margaret Mitchell's Gone With The Wind. Also a Book-of-the-Month Club choice, with advance orders of 76,000, average daily sales of 3,700, Gone With The Wind had sold its first million copies inside a year, 1,400,000 in its first 18 months. On one day it sold 50,000 copies. Meanwhile, in Maryland, big, serious, six-foot Author Allen had given up his New York story, started work on a Civil War romance of his own. But where Margaret Mitchell...