Word: book
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...Avatar, $36 million; $552.8 million, sixth week 2. Legion, $18.2 million, first weekend 3. The Book of Eli, $17 million; $62 million, second week 4. The Tooth Fairy, $14.5 million, first weekend 5. The Lovely Bones, $8.8 million; $31.6 million, seventh week 6. Sherlock Holmes, $7.1 million; $191.6 million, fifth week 7. Extraordinary Measures, $7 million, first weekend 8. Alvin and the Chipmunks: The Squeakquel, $6.5 million; $204.2 million, fifth week 9. It's Complicated, $6.2 million; $98.7 million, fifth week 10. The Spy Next Door, $4.8 million; $18.7 million, second week...
...giant hurdle that looms large for everyone at the festival - and the industry across the country - is piracy. Like the latest chart topping CDs or DVDS, at stoplights around the country hawkers peddle cheap, illegal copies of the latest book titles at car windows for a fraction of the price. That's hard for small book stores like Full Circle to overcome. "The minute you have a best seller, it doesn't even take five days for book pirates to sell it on the street," laments Malhotra. "You drive down any of the main roads in Delhi...
...lack of computerized coordination of sales data among remote bookstores means that publishers rely heavily on newspaper best-seller lists and, perhaps more importantly, on feedback from bookstore owners to divine what kind of book the Indian reader want. There is no equivalent to Oprah Winfrey - whose television show has been launching best-sellers in the U.S. for years - so boosting sales still requires a personal touch. Authors looking to increase their numbers are compelled to visit bookstores large and small to talk up their book. This word-of-mouth method among booksellers still reigns supreme in India. "They...
...seems to be working. When well known Indian business scion Nandan Nilekani's first book hit the shelves this year, Penguin sold over 60,000 hardbacks - a total that raised expectations for best-sellers in the country. A decade ago, the company wouldn't have dreamed of printing more than 7,000 copies, says Padmanabhan. When the fourth book in the "Harry Potter" series was released in 2001, Penguin sold 30,000 copies. That was a good haul, but still small in comparison to the U.S., which sold 3.8 million copies, and the U.K., which sold another million...
...corner of the lawns, a tent houses a makeshift book store. Brimming with people, inside large metal racks are wobbly with books by authors near and far. A paperback copy of Malcolm Gladwell's latest is propped next to Nandan Nilelkani's home-grown bestseller. Privanka Malhotra runs Full Circle book stores, an independent chain of four stores, and has seen the difference that the influx of publishers has had on the the market. "The fact that now we have a lot of publishers that have come in from America and Europe, we have access to a lot more [books...