Word: book
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...common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone would ever want to drive a Prius. (See TIME...
...come up with the idea for the book? Hamilton: Well, Scott and I are friends. We look very similar to marketers. But if you go a little deeper, you find that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether...
...economic policy. And as the chair of business and public policy at the University of Pennsylvania's Wharton School, he's no economic novice. TIME senior reporter Andrea Sachs, who is still hoping to get a few gifts this season (hint, hint), spoke with Waldfogel about his new book. (See pictures of retailers that have gone out of business...
...right equipment. I relished the moment when, curled up in a chair on the first floor reading room, engrossed in George Eliot, I slowly removed my glasses with a nonchalant sigh and rubbed by tired eyes, before carefully placing the glasses back on my head and returning to my book. That act wasn’t just for my own twisted self-satisfaction; it was a means of communicating to all the other four-eyed intellectuals in the library that I was one of them. It was a way of saying, “I know the trials...
...just finished a remarkable book called The Good Soldiers, by David Finkel. It is the best grunt's-eye view of the war in Iraq that I've read; certainly, it's the best written. But it also raises, implicitly, the mystery of our qualified success there. Finkel follows an Army battalion through the 2007 surge, as it attempts to secure a particularly nasty and neglected area of Baghdad. This was the first attempt to implement the Army's new counterinsurgency doctrine, and the troops have their doubts about the new tactics. Major Brent Cummings, the second-in-command, reads...