Word: book
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...Eisenberg knows how to shop. He can see through marketing campaigns, advertisements, and all the subtle nuances behind a store's attempt to make you spend your money. In his new book, Shoptimism the former executive vice president of clothing retailer Lands' End (and former editor-in-chief of Esquire) examines why we shop, how we buy, and what sort of tricks the advertising industry tries to play on us. (Watch TIME's video "Are You Ready To Shop...
...started Shoptimism before the recession. How did the economic crash change the book? A lot of people who might have been romantic buyers in 2007 steadily became more and more classic. They had to be much more mindful about how to spend their money. Suddenly cool didn't mean trendy, it meant something that would last or was a really great bargain...
...book, you talked a lot about anti-consumerists, calling them them 'buy scolds' and 'ad bashers'. Do you agree? Do you think advertising agents are as nefarious as some people make them out to be? Anti-consumer groups do have a point, but they assume that we are defenseless as consumers, and that we don't see through advertising as well as we do. I think most people do see through it, if only because advertising is just so ubiquitous. If nothing else, I think that the advertising community has hurt itself by putting out so many...
...can’t help but feel reservations. The challenge of looking for an elusive book is one of the singular joys of scholarship for me, part of what rescues it from becoming a mere exercise in pedantry or reinterpretation. Even Harvard’s relatively sensible library system has supplied me with a few pleasurable scavenger hunts. Now a Google search and a glorified Xerox machine threaten to supersede that entire process...
Borges, in that haunting short story “The Library of Babel,” imagined the universal library as a dystopia, where “the shelves register every possible combination of the twenty-odd orthographical symbols,” where the availability of all possible books means the reliability of none, and where the librarians spend their days searching vainly for a master catalog which must, by logic, exist somewhere amid the annals of nonsense. I fear for the opposite: a world where finding the proper book is all too easy and simple...