Word: booked
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Dates: during 1950-1959
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...Your book reviewer is quite correct. Of all the questions about the Normandy invasion I tried to answer in The Longest Day, the one I failed to include was: Did Mrs. Rommel like her June 6, 1944 birthday present of a custom-made pair of grey suede shoes from her field marshal husband [Nov. 23]? I had planned all along to include a footnote about the famous shoes-an omission that will be corrected in the next edition. Meanwhile, may I untantalize you with the answer...
...pages 8 and 9 of this issue, TIME introduces an advertising concept that allows book publishers and booksellers to stay within their relatively modest promotion budgets, yet send their messages to TIME'S 10,000,000 readers across the nation...
Coordinated by the American Booksellers Association, the advertisement was jointly paid for by 15 publishers and 126 booksellers (the names and addresses of 63 retailers appear in each of two geographically divided lists). This cooperative venture allows the advertisers to reach book buyers in a wide area, not merely the few major book-buying centers where publishers often concentrate their selling. Says Joseph A. Duffy, executive director of the American Booksellers Association: "It is well known among publishers and booksellers that a mention of a book in TIME leads to sales. In fact, TIME'S impact is regarded...
...event, when Mr. Eisenhower visits his 13 capitals next month, he will not find the same kind of qualified, experienced diplomat that greeted Mr. Khrushchev on his similar travels a few years ago. The Ugly American may have been the hero of the book, but in the form of the amateur ambassador, he is currently the villain of American diplomacy...
...Newcomers, third volume in a unique study of metropolitan New York by the Graduate School of Public Administration, reaches book stands today. In it, Oscar Handlin, professor of History, assesses the position of Negroes and Puerto Ricans in a changing metropolis...