Word: bookes
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Dates: during 1960-1969
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...course was the chance inspiration of Psychiatrist Elisabeth Kübler-Ross, 43, born and trained in Switzerland, who joined Chicago's faculty in 1965. She tells the story in a book, On Death and Dying (Macmillan; $6.95). It began with a visit from four Chicago Theological Seminary students who wanted to do a study of life's greatest and final crisis. "When I wanted to know what it was like to be schizophrenic," Dr. Kübler-Ross told her callers, "I spent a lot of time with schizophrenics. Why not do the same thing? We will...
...Viet Nam, the fighting man is seldom out of reach of a psychiatrist; each combat division has its own. There are also two fully staffed mental health clinics that accept the disturbed patient in a most unmartial atmosphere. Military ceremony and the rule book are dropped at the door. Says Colonel Thomas Murray, chief Army psychiatrist in South Viet Nam: "Some of our psychiatrists are the most improbable military guys: soft, flabby, unexercised." In this deliberately demilitarized ambience, the soldier's recovery begins...
According to a book published this week, The Selling of the President 1968 (Trident Press; $5.95), it was simply a case of good advertising. Author Joe McGinniss, 26, a former Philadelphia newspaperman, followed Nixon's electronic campaign for about six months. He makes the point that the candidate of 1968 was not all that different from the candidate of 1960. The difference was that in 1968 the man the public saw was the man the Nixon men wanted people to see: a television Nixon who was casual, relaxed, warm, concerned, and-above all-sincere...
...Book Bag Kid. "It's not what's there that counts," says Raymond Price, a former editorial writer for the New York Herald Tribune and one of Nixon's speechwriters. "The response is to the image, not to the man." This, to McGinniss, became the credo of the Nixon TV campaign. "It was as if they were building not a President but an Astrodome, where the wind would never blow, the temperature never rise or fall, and the ball never bounce erratically on the artificial grass...
...arena" format, in which Nixon confronted a panel of questioners and a studio audience. "Let's face it," Ailes told a studio director in Philadelphia. "A lot of people think Nixon is dull. They look at him as the kind of kid who always carried a book bag, who was 42 years old the day he was born. They figure other kids got footballs for Christmas, Nixon got a briefcase and he loved it. That's why these shows are important: to make them forget all that...