Word: bookings
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Dates: during 2000-2009
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...approach is to start from the list of things I thought it would be a big mistake to change," he says. He is, after all, a Benetton. As he says of his own ascent to prominence: "I love to describe this as a different chapter of the same book." One that, his shareholders and his cousins hope, will have a happier ending than many other family empires that ran into trouble when the new generation took over...
Four years ago, economist Steven Levitt and journalist Stephen Dubner produced a sensation. Their book, Freakonomics, described how Levitt and a few other scholars used the techniques of economics to examine quirky topics and controversial ones. There was a chapter on cheating among sumo wrestlers, another on the profitability of drug-dealing, yet another on the possible link between liberalized abortion laws and falling crime rates - and much more (the subtitle was A Rogue Economist Explores the Hidden Side of Everything...
...book was a surprise mega best seller, with more than 4 million copies now in print worldwide. Levitt and Dubner became sought-after speakers and much-linked-to bloggers. They had made economics seem unexpectedly ... fun. "CSI: Economics," one observer called it. (See pictures of TIME's Wall Street covers...
...Levitt and Dubner are about to land in the middle of this maelstrom with a new book, Superfreakonomics. It's very good - jauntier and more assured than their first. But is the world ready for freakonomics again? Or, to put it another way, can the freakonomists restore our shaken faith in economics...
This past Saturday, the first ever Boston Book Festival was held in Copley Square, featuring authors and performers across all genres and art forms...