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...Today's conference occurred to raise questions on Mr. Sikes' actions last Monday but does not go far enough as to clear the air on the what-ifs that sit like an elephant in the middle of [Toyota's] story," noted James Bell, a senior analyst with Kelly Blue Book. "We appreciate that such an issue is difficult to replicate and test, but we don't believe this press conference has put the public's mind at ease just yet." (See the worst business deals...
Americans love to hate the Yugo. It has been included on - and topped - many worst-car lists, including TIME's 50 worst cars of all time. In The Yugo: The Rise and Fall of the Worst Car in History, Jason Vuic details why - despite the book's clever title - the Yugo isn't the worst car ever. Vuic explores how this little East European car that couldn't quickly fell from "Yugomania" glory to being one of the most loathed cars of all time...
...Critics have said it's hard to view on a full stomach. It's easy to start feeling bad for the little guy. Oh, sure. I had these memories as a kid in the 1980s of the car being panned by everyone, but I didn't approach this book just to make fun of the car. I like little cars. I really didn't pan the car. I've read a couple reviews that say, "Vuic doesn't lay off the Yugo." But I'm not really calling it anything. I'm trying to examine why Americans have made...
...deem it the "worst car in history" in the title of your book. Absolutely. That is what it is known as to anyone over 35 who has heard of the Yugo. But I actually believe it is not the worst car in history. If a car is marketed in the United States and sold in the United States, that means it passed certain presale standards. [The Yugo] had to pass a safety test, a crash test. It had to pass an emissions test...
...from that negative press sprang numerous bad-car jokes, many of which you feature in your book. Do you have a favorite? I like the one that goes: Why does the Yugo have a rear-window defroster? So you can keep your hands warm while you push it. These aren't jokes I had a hard time collecting. They're everywhere. But with a lot of these jokes, you could simply [substitute] Pinto or Fiat. There's something about cars that we love to goof on. People love driving high-status cars and love goofing on low-status cars...