Word: booklet
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Beating Out the Figures. The "telephone coincidental" reports are gathered, run through I.B.M. machines, beaten into percentages and published every two weeks in "the pocket piece," a small green booklet that is every huckster's Bible. Every network hour is tabulated and every commercially sponsored program is rated by "points." Example: the 31.1 top mark of Bob Hope in the last Hooperating means that 31.1 out of every hundred persons telephoned while the Hope show was going on told the Hooperaters that they were listening to Hope. People who did not answer the phone were counted as not listening...
Actually, the stuff is pretty easy to find. A just-published booklet (Handbook oj Uranium Minerals by Jack DeMent and H. C. Dake, Mineralogist Publishing Co., Portland, Ore., $1.50) makes it sound as if anyone could go prospecting...
Tickets for the Yale swimming meet are going fast, according to the H. A. A., and booklet holders who plan to attend were advised yesterday to exchange their coupons at the H. A. A. Office in advance of the deadline at noon tomorrow...
Every year about this time the University issues a catalogue of the courses to be offered during the following academic season. With the help of this slender booklet, instinct, and whatever odd knowledge he may have chanced to acquire over the lunch table, the student must make out his program for the next term. The nature of the catalogue is such that instinct and odd knowledge provide most of the guidance until the actual opening of classes, when many students shop for courses, jam into already over-crowded lecture halls, and deluge University Hall with a waterfall of petitions...
...coupon from the H.A.A. annual booklet will provide joint admission to tonight's swimming and wrestling meets, the H.A.A. said yesterday...