Word: booklet
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Truth Consultant will pick the best five and we'll print 'em. The absolute best, according to T.C., will win a copy of Elvis Aron Presley -- an expensive little conversation piece including 87 performances by El and a 20-page booklet of historical info and rare photographs -- courtesy of RCA Records and Ampersand. Remember...you read it here recently...
Paul M. Eisen, the bank's senior vice president for marketing, had the document "translated" from federalese into passable English. And then, because he was convinced that no customer would wade through the booklet, Eisen inserted a readership test. In 100 of the 120,000 copies, he placed a special paragraph that read: "Any customer who receives a disclosure that includes this paragraph, can get $10 simply by writing 'regulation' and the customer's name and address." At a cost of $69,000, the bank in May and June sent out the 4,500-word pamphlet...
...months later, CDAS and its anti-nuclear adherents are preparing for another attempt, substantially the same as the first. The 62-page booklet calls again for "mass fence takedown along whole sections of the perimeter allowing large numbers of people to move onto the site simultaneously." Again there will be gasmasks and bolt cutters; grappling hooks are much discussed, and the organizers recommend bringing "plywood for shielding...
Here Social Analysis 10 (nee Economics 10) is the role model of a class whose designers have defined their course goals and mobilized section leaders to teach them. In group meetings before the fall semester, fellows discuss methods of teaching and receive a booklet to guide them during the term. As the semester progresses, the course staff videotapes each section twice and analyzes the instructor's performance, offering suggestions for improving his teaching. At the conclusion of each term, students complete an elaborate questionnaire assessing their section and the course as a whole. As a result, sections synchronize with lectures...
...move is symbolic of both the problem and the solution Bok deals with in the report. For one thing, it is a cost-cutting measure--officials said printing a separate booklet for the annual report was an unnecessary extravagence in an era where, as Bok warns in the report, Harvard is caught in an inflationary vise...