Word: booklet
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...back to school." And a pregnant woman: "I intended to have a family ... but not this soon." Says an announcer: "Unintended pregnancies have risks. Greater risks than any of today's contraceptives. The American College of Obstetricians and Gynecologists wants you to have the facts. For your free booklet call 1-800-INTENDS...
...three of the major networks rejected this public service TV announcement as too controversial. The booklet that is offered, The Facts, tells young people, "It's okay to say 'no,' " but that if they do have sex, then the pill and condom are the safest birth control methods. Network officials steer away from the topic of contraceptives, even in paid advertisements. Says George Schweitzer, a CBS vice president: "The proper forum for the discussion is in news and public affairs programs where there is a balanced format to present both sides...
...sells computer cables for a living wants to know how much liability coverage he should have. Bruce Williams replies, "I wouldn't walk across the street with less than a mil. Juries are crazy." A caller from Spokane wants advice on borrowing $2,000. Williams grabs a nearby booklet and tots up the interest on a three-year vs. a four-year loan. For a Seattle man, Williams becomes an instant expert on zoning codes; for a listener in Rochester, he's an authority on inheritance taxes. And for a high school student who is uncertain about college...
...been doing a fair amount of promotion and sat down for a garrulous, disarming interview with Screen writer-Journalist Cameron Crowe that fills a 36-page booklet and spills over onto both sides of the five record sleeves. He also talked to TIME (see following story), and with Dylan, interviews can be as deft as his musical performances. Biograph contains 53 songs, some of them standards like Mr. Tambourine Man and Lay Lady Lay, others more recent material like Every Grain of Sand and a relatively obscure scorcher, Groom's Still Waiting at the Altar. The songs are arranged...
...more consumer information, features about trends, poll results and just plain, unadorned facts, all of it served up in easily digested prose. If USA Today has a personality, it is that of the cheerful tipster, giving the best time to buy small cars or where to write for a booklet about veterans' benefits. "We take a much more personal approach to the news," says Publisher Cathleen Black, 41. "We are for busy people who want their news and information like this," she says, snapping her fingers...