Word: booklets
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Dates: during 1930-1939
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...next observed that the mental strain involved in composing social telegrams plunged many a pencil-chewing patron into despondency. So Mr. Willever encouraged managers in branch offices to keep scrapbooks of sentiments they thought were neatly turned. From these collections Mr. Willever culled and issued in 1915 a grey booklet of "suggestions" for Easter, Thanksgiving, Christmas, New Year's, Birthday, Wedding, Birth, Death, Congratulation messages...
...which eloquently denounced Franklin Roosevelt as a promise-breaker, an incipient dictator, an "ineffective and dangerous man to have in the White House" because he was dominated by his emotions and his prime emotional drive was "an inordinate desire for popularity." Republicans gobbled up 400,000 copies of this booklet...
...National Association of Manufacturers' current effort to resell "The American Way" (TIME, Sept. 28). It was not a campaign to drum up business for its members, not even an institutional campaign. In modest little two-column insertions in dailies in the Northeast it was announced that a booklet called The New York Stock Exchange, Its Functions and Operations would be sent free upon request. In the New York Times and Herald Tribune the Exchange got preferred positions on the second or third pages along with the Fifth Avenue Hotel, Knox Hats, Reuben's and the Brass Rail restaurants...
...next few weeks the advertisement will run in other sections of the U. S., will appear just once in some 400 newspapers. Magazines may be included later. Meantime the first insertions brought a "gratifying" number of requests for the booklet, a 40-page primer of Stock Exchange history, policy and practice illustrated with scenes from the Floor and service departments. The booklet was prepared to be passed out to visitors and to satisfy unsolicited demands for simple explanations of the stockmarket's how & why. Most illuminating fact: each of the Pilgrim Fathers (arriving on the Mayflower in 1620) owned...
...still outstanding. It is hoped that as many people as possible will mail the money to pay for their pledge care of the Student Council, Phillips Brooks House, Cambridge. The address and a duplicate pledge card is printed on the inside back cover of the red Student Council booklet distributed at registration to all students...