Word: booklets
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Dates: during 1930-1939
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...requires about $9,000 of capital to make one U. S. job. that one pound of automobile costs considerably less than one pound of butter. Stressing "The American Way" like the other efforts to sell Big Business to the public, the N. W. Ayer copy is reprinted in booklet form for free distribution...
...already liberally subscribed, and it is hoped that any students who did not make a pledge at registration, but would like to do so, would mail them to Walter H. Page, 3d '37, at Phillips Brooks House, Cambridge. A duplicate pledge card has been printed in the Student Council booklet given to each...
Uncommon Sense (National Home Library, 25^) is by Engineer David Cushman Coyle who designed Washington's State Capitol and has done time as a technical adviser to PWA. Some months ago he wrote a booklet called Brass Tacks explaining the whole economic system as he saw it, a work that is supposed to be a favorite with Franklin Roosevelt. This summer he went to an island in Maine, settled down with Brain Trusters Thomas Corcoran and Benjamin Cohen as his neighbors, began to produce a nontechnical version of Brass Tacks...
...before the advent of the Saunders Stores. Mr. Saunders adopted this idea very successfully, after learning about its results with Lutey Bros., Butte. This innovation in grocery retailing by Lutey Bros, was commented upon by trade journals- The American Grocer, New York, devoted several pages in quoting a descriptive booklet, "Cutting Out the Frills," issued by Lutey Bros, when opening their first store of this type. Registry was applied for in 1912 and issued May 27, 1913 by the Patent Office (Nos. 91780, 91782) on the coined words used by Lutey Bros. -"Marketeria" and ''Groceteria." WM. J. LUTEY...
Keep cool all over all day in B.V.D. These loose fitting, coat cut undershirts and knee length drawers and union suits are the favourites of college men who wear the best. Write for booklet "Cool as a Sea Breeze." It's free...