Word: booklets
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Dates: during 1940-1949
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...Army's official attitude was quite friendly. Said Army Talk No. 55-an indoctrination booklet for U.S. troops...
Last week-two years and 127 booklets later-the U.S. Army started wearing a knowing look itself. In Army Talk No. 180 soldiers not only are reminded that "the 'transitional' [Communist] dictatorship in Russia is still in effect after 30 years," but are plainly told that U.S. Communists, whose first loyalty is to the Soviet Union, now "seek the downfall of the American system of government." The new booklet's cover shows the hammer & sickle casting a dark shadow over the Statue of Liberty...
Beating Out the Figures. The "telephone coincidental" reports are gathered, run through I.B.M. machines, beaten into percentages and published every two weeks in "the pocket piece," a small green booklet that is every huckster's Bible. Every network hour is tabulated and every commercially sponsored program is rated by "points." Example: the 31.1 top mark of Bob Hope in the last Hooperating means that 31.1 out of every hundred persons telephoned while the Hope show was going on told the Hooperaters that they were listening to Hope. People who did not answer the phone were counted as not listening...
Actually, the stuff is pretty easy to find. A just-published booklet (Handbook oj Uranium Minerals by Jack DeMent and H. C. Dake, Mineralogist Publishing Co., Portland, Ore., $1.50) makes it sound as if anyone could go prospecting...
Tickets for the Yale swimming meet are going fast, according to the H. A. A., and booklet holders who plan to attend were advised yesterday to exchange their coupons at the H. A. A. Office in advance of the deadline at noon tomorrow...