Word: booklets
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Dates: during 1940-1949
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...story of this important booklet may interest you. It begins with E. K. Gubin, a Washington, D.C. attorney and consultant in governmental law and procedure, who was asked by some of his former San Francisco clients last spring how they were to go about doing business under the Marshall Plan. Gubin's replies only encouraged these export-importers to ask more questions by return mail...
...booklet itself is an education in present-day foreign trade. After telling how the Marshall Plan originated, giving its basic features, administrative setup, and commodity allotments to specific countries, the book carefully explains the role of U.S. business in the Plan and the effect EGA will have on it. Author Gubin devotes 13 pages to an explanation of how foreign missions in the U.S. make their purchases, how to locate foreign buying prospects, methods of payment and the documents required. He tells how to go about selling goods to U.S. Government agencies and even gives a list of key personnel...
Word of mouth created such a demand for Attorney Gubin's report that he had it printed and sold in booklet form. In it he had written: "Traditional American methods of aggressive salesmanship and advertising in established media reaching European markets may spell the difference between success and failure in your ECA operations...
When a potential job-seeker registers at the Placement Office, he makes out a standard form and receives in return a booklet on vocational counseling prepared under Teele's direction...
WOULDN'T YOU LIKE TO KNOW MORE ABOUT CHAMPAGNE? Cook's Imperial Hostess Service will be happy to help you with your party problems, as well as send you a fascinating booklet on champagne. Just write to Hostess Service, American Wine Co., 321-F So. Beverly Drive, Beverly Hills, California...