Word: booklets
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Dates: during 1970-1979
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...Nixon Administration had the shop harder program, which urged housewives to flock to store food sales. Gerald Ford had his WIN (Whip Inflation Now) crusade. Now comes the Carter Administration's entry in the P.R. war against rising prices: a 16-page booklet titled A Consumer's Shopping List of Inflation Fighting Ideas. The guide's producer, Esther Peterson, 71, the feisty $51,000-a-year head of the Office of Consumer Affairs, says that the idea is "to help you cope" and to show people how to "stretch their food, housing, energy and health care dollars." Some of Peterson...
Lehnus, who teaches at the University of Puerto Rico, spent eight months on his project. His starting point was Faces in the News, a booklet published by TIME in 1976 that showed all the magazine's covers since House Speaker Joe Cannon's inaugurating appearance March 3, 1923. Lehnus then tracked down biographical information on each of the subjects, fed them into computer memory banks and cross-referenced them to a fare-thee-well...
Inspired by Gscheidle's revolutionary idea, the finance ministry of Bavaria recently issued a 24-page booklet to its civil servants titled Behörde und Bürger, (Authorities and Citizens). A kind of Emily Post primer for bureaucrats, it offers the provocative thought that bureaucracy is a public service for the benefit of West German citizens. It suggests that civil servants should try to put themselves in their clients' place. Avoid bawling out citizens for making mistakes on application forms, advises the booklet. Try to understand that they do not know all laws...
...Bavarian booklet originally was intended only for junior bureaucrats who had been on the job for a year or less. (The reason for bypassing more senior bureaucrats, explained a finance ministry official tactfully, is that they "have gained the necessary experience, or if they haven't, they might feel miffed.") But requests for copies of Behörde und Bürger have come in from other governments across West Germany. A first printing of 20,000 brochures sold out; another 10,000 or so are scheduled to be run off this month...
Nearly all companies have taken steps to protect their officers. Fiat is reported to have prepared a highly confidential booklet for some 3,000 executives, "advising standard precautions such as varying daily travel, watching for suspicious strangers and carefully checking one's car. A group of 50 heads of small-and medium-size businesses in northern Italy have organized themselves into a modern version of the tontine, a primitive 17th century insurance company. They have put together a mutual-benefit ransom society so that if any member is held hostage, all participants will put up cash...